Values | Mission

ALD Automotive being part of the Société Générale Group, we serve our customers applying everyday the group’s core values.



Team Spirit


ALD Automotive is committed to support each customer enterprise, its fleet manager and its employees, in every country, by supplying the specific products and services leading to a successful experience.


Mobility is a fundamental success factor for businesses in an increasingly complex world.
Smart technologies give easy access to top quality services and offer opportunities to create sustainable value. Individuals will increasingly have the freedom to design their own personalized corporate mobility solutions.

Our mission

To drive freedom in global mobility

Our ambition

Our ambition is to be the leader among global leasing and fleet management companies, both on quality and coverage for our customers.
To achieve that, we work as one cohesive team to exceed customer expectations and set the benchmark for quality, innovation and sustainable results within our industry. As an example, every year we measure the satisfaction levels of our customers and drivers.
We are steadfastly customer-centric and commit to a consistent level of service and pricing over time and across borders: we behave as ONE.

Is our ambition to be your mobility partner providing:

  • Adapted solutions to local and individual cultures
  • Comprehensive services, taking into account human, professional, financial, technical and environmental parameters in all countries